This Privacy Policy (the “Policy”) applies to the collection, use and disclosure of an individual customer’s Personal Data (hereinafter defined) arising from goods and/or services offered by Audio-Pro or its affiliates and distributors in accordance to the Digital Data Protection Act of India.

It also describes the purposes for which we collect personal data, the other parties with whom we may share it and the measures we take to protect the security of your data. You are advised to carefully read this Privacy Notice before using or availing any of our products and/or services.

1. PERSONAL DATA

1.1. In this Privacy Policy, “Personal Data” would mean and include any data, whether true or false, which can be related to a specific identifiable natural individual, whether such individual is identifiable from the data itself, or from other information which is available to us. “Personal Data” shall include any data covering identified or identifiable natural persons, including Sensitive Personal Data such as financial information, biometric identifiers, authentication credentials, precise location data, and any information classified under the Digital Personal Data Protection Act, 2023 (“DPDPA”).

1.2 Personal Data shall only be collected for lawful purposes and based on explicit, informed, freely given, granular, and revocable consent.

1.3 We shall not process Personal Data for any purpose beyond those explicitly disclosed at the time of collection unless fresh, explicit consent is obtained from the Data Principal.

1.4 Examples of such Personal Data you may provide to us includes (depending on the nature of your interaction with us) your name or other identification proofs, telephone number(s), mailing address, email address, network data and any other information relating to any individuals which you have provided to us in any form or you may might have submitted to us, or via other forms of interaction with you.

2. COLLECTION OF PERSONAL DATA

2.1. We may collect your personal data in several different ways. Some of our services are automated and we may not recognise that you have accidentally provided us with incorrect or sensitive information. The User acknowledges and agrees that refusal to provide required Personal Data may result in denial or limitation of access to certain services.

2.2 Whenever you interact with us, you may be asked to provide us your Personal Data. For example:

a. when creating your accounts, signing up or subscribing for service updates, we may ask you to provide a range of information, such as your name, date of birth, contact details, interests and newsletter preferences;

b. when you purchase, register, send for repair or return one of our products, we may record the call and/or ask you to provide information such as your contact details, delivery date and place of purchase and payment information;

c. when you contact our customer service centres for assistance, we may keep information about the call, including your name, the product(s) you bought, the reason  why you contacted us and the advice we gave you;

d. When you use our online services, we may receive content that you choose to upload—such as product reviews, comments, photos as well as information about your interests and preferences that you provide, for example when selecting the services you wish to receive.

e. When you use our online services, we may receive content that you choose to upload—such as product reviews, comments, photos, and forum posts—as well as information about your interests and preferences that you provide, for example when selecting the services you wish to receive.

2.3 If you provide us with any Personal Data relating to a third party (e.g. information of your spouse, children, parents, and/or employees), by submitting such Personal Data to us, you represent to us that you have obtained the consent of the third party to provide us with their Personal Data for the purposes as listed below.

2.4. You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the products and services you have requested.

3. PURPOSE OF COLLECTION, USE AND DISCLOSURE OF YOUR PERSONAL DATA

3.1. Any of the personal data we collect from you may be used in one of the following ways:

a. To personalize your experience as your data helps us to better respond to your individual needs;

b. To improve our website as we continually strive to improve our website offerings based on the data and feedback we receive from you;

c. To improve customer service (your data helps us to more effectively respond to your customer service requests and support needs)

d. To process transactions (Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested)

e. To send periodic emails (The email address you provide for order processing, will only be used to send you information and updates pertaining to your order).

f. To provide customer care, warranty, returns and other after sales services.

4. DATA PROTECTION

4.1 We implement a variety of security measures to maintain the safety of your personal data when you place an order or enter, submit, or access your personal information.

4.2 We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems and are required to keep the information confidential.

4.3 After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

5. DATA RETENTION

We will continue to retain your Personal Data for as long as is reasonably necessary for the various purposes set out in "Purpose of Collection, Use and Disclosure of Your Personal Data" section above, or if required to be retained under any applicable law. In case any of your Personal Data is no longer required by us, we take reasonable steps to destroy or anonymize any personal data after a reasonable period of time has elapsed.

6. COOKIES

6.1 In order to improve our services to you, we sometimes use automated tracking devices such as a “cookie”. A cookie is a small amount of data (such as files of letters and number) that our web server sends to your web browser when you visit certain parts of our website. Unless you have adjusted your web browser to block, disable or delete cookies, our system issues cookies as soon as you visit our website.

6.2 The use of cookies is intended to assist our understanding of your interest in our website and to improve our service. We may use the cookies to personalise the content, recommendations, advertisements and communications delivered to you so that they are more relevant to you and your interests. For example, you may see an advertisement for a product that you have recently viewed on our website.

6.3 Please note that the cookies do not personally identify users although they do identify a user’s browser. By giving your consent to this Privacy Policy, you consent to the placement of cookies on your web browser by us and our business partners.

6.4 You can always choose to disable cookies from being stored on your computer by changing your browser settings. The browser settings for changing your cookies settings are usually found in the 'options' or 'preferences' menu of your internet browser. Disabling cookies however, may result in a limited experience of our functionality and services and in some cases may mean that we are unable to provide you with the services, or parts of the services, that you have requested. However, we have no access to or control over these third party cookies or websites.

Cookies shall be categorised into Necessary, Functional, Analytics, and Advertising categories. Non-essential cookies shall remain disabled unless the user provides explicit opt-in consent. A fully compliant cookie consent banner shall provide ‘Accept All’, ‘Reject All’, and ‘Customise’ options without pre-ticked boxes.

7. DISCLOSURE OF DATA TO OUTSIDE PARTIES

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable data. This does not include trusted third parties who assist us in operating our
website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your data when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

8. THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

9. SEVERABILITY

If any court or competent authority finds that any provision of this Privacy and Cookie Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Policy shall not be affected.

10. CHANGES TO THIS PRIVACY NOTICE

10.1 Our business evolves continuously, and our Privacy Notice may be updated from time to time. We may send you periodic email reminders about these updates, unless you have opted out. However, we encourage you to visit our website regularly to review the most recent version.

10.2 Any updated Privacy and Cookie Notice will take effect as soon as it is made available. Changes will be posted immediately on our website and your continued use of our website, or purchase of our products and/or services after such updates will constitute your acceptance of the revised terms. Thus, the User agrees that their continued use of the website or services after any modification to this Policy constitutes acceptance of the updated terms, without requiring fresh notification unless mandated by law.

10.3 We recommend reviewing this Privacy and Cookie Policy frequently to stay informed about how we protect and manage your information. We shall not be liable for any loss, damage, or unauthorized access arising directly or indirectly from:

1. the User’s negligent handling of account access,
2. failure to update security settings or software,
3. accessing the platform through compromised networks or devices, or
4. sharing credentials with others.

11. Contact Us

If you have any questions, concerns, or feedback regarding your Personal Data or this Privacy Policy, you may contact us at info@alphatec.co.in. We are committed to addressing your inquiries promptly and transparently.

Upon receiving your request, our team will review and respond within 30 days. In certain cases—such as when your request is particularly complex or requires additional verification—we may require more time. If an extension is necessary, we will inform you of the reason for the delay and keep you updated on the status of your request.

We value your privacy and welcome any feedback that helps us improve our data protection practices.